By Tom Shull, Army & Air Force Exchange Service Director/CEO
When you retired, you earned the right to retain your Exchange privileges for life. In addition to shopping any brick and mortar Exchanges, Expresses, gas stations, and mall stores worldwide, this benefit also extends to the largest online Exchange in the world at ShopMyExchange.com. The Exchange’s online site offers tax-free shopping, military exclusive pricing on more than two million items, including brands shoppers know and trust such as Apple, Samsung, Under Armour, Michael Kors, Ralph Lauren and prestige cosmetic brands such as Estee Lauder, Shiseido and Lancôme.
Most importantly, your patronage supports critical military Quality-of-Life programs including combat uniforms at cost, affordable school lunches for Warfighters’ children overseas, child development centers, fitness centers, youth programs and more. No other retailer works as hard as ShopMyExchange.com to provide you with the best value while taking care of our broader military community.
If you haven’t visited the site for a while, log in to see the significant improvements made recently to provide a better shopping experience, including:
- New user friendly mobile site designed for your mobile devices
- Enhanced website delivering responsive, world-class performance
- Even better merchandise selection and inventory to satisfy every need
- Improved pricing intelligence to ensure you receive the best value as sales and promotions occur
These improvements are drawing record numbers of shoppers to the site. When the online benefit launched over Veterans Day weekend, ShopMyExchange.com saw a 120 percent surge in online sales with nearly three times more orders placed than the previous year. On Black Friday, demand at ShopMyExchange.com was nearly double the prior year.
Since 1895, the Exchange has been a lifeline to Soldiers serving on the front lines while supporting military families on the home front. Today, the Exchange mission includes providing an exceptional shopping experience straight from the comfort of your home. This newly revamped site delivers that first-class experience, and we are delighted to share it with you.
It is truly an honor to serve you and your families.
Soldier for Life!
Tom Shull, a former infantry company commander, served as Military Assistant to Robert C. McFarlane, National Security Advisor to President Reagan. Currently, he is the Army & Air Force Exchange Service's Director/CEO.